Content Democracy


The world can now be reached with your hands. Gradually the binaries disappear, and everything turns to liquid. You can be a buyer and creator at the same time. With your phone, you can conquer the world, that is, with your content.

Content democracy, something almost unknown to the public a few years ago, has taken the world by surprise. Every hour a large number of digital content is created, exchanged and consumed by humans. All because of the internet and the huge content marketing network. With the advent of content democracy, content has gained many lines of consumer reach. Different types of content find their niches with consumers. This means that for all types of content, there are dedicated viewers. Additionally, consumers have the luxury of manually selecting content that will suit their preferences, such as what happens when streaming media from services such as Netflix, Amazon, Hotstar, Spotify, Pandora, etc. quality content.




Internet users have increased from 16 million to 4 million over the past 25 years. With this increase, the variety of content available in the digital space has also grown. There is so much content on the market that consumers are now facing the ‘problem of abundance’. As identified by the global strategic consulting company "Strategy &", there are five main areas of content - video; newspapers and magazines; books; electronic games and music. It is considered that standing video is a major source of revenue. In a similar vein, Siegemedia's research suggests that if there is a video content on a website, it will increase consumer stay by 80%. After the video field, it is the publishing industry that is expected to be updated. More and more eBook portals hitting the market, such as Amazon Kindle, Apple's iBooks, Google Play Books, etc. You can access a large online library with just a click. E-books are easy to access and very economical. A hardcover copy of Sherlock Holmes' complete collection will cost you INR 1160, but with the Amazon kindle version you only use the INR 40!
Given the fair costs of digital media, the wave of digital integration has hit many countries around the world. With democratic access to content, you can access content anywhere at any time. With cheap all-time internet programs and the latest Smartphones, Indians are playing a key role in this consumer model. According to a study by Siegemedia, “75% of thousands of people view video content every day.” On the other hand, "There are 5 million blogs written every day." These numbers may indicate one thing - with the increase in content creators, there has also been a steady increase in consumers as well, with the desire for different content brackets.




For the sake of content democracy, it doesn't matter if you are an amateur or a content expert. Content management democracy has re-created all the incomprehensible boundaries and made it easier for creators to reach their customers. Lots of dedicated software and tools are available to help you create well-crafted and usable content. Today, social media platforms serve as potential channels for content creators. People earn a lot of money by building Facebook, Instagram, Snapchat, and YouTube content. The best part is that it doesn't need to follow a complicated tutorial process to plan and make it easy for consumers. With a smartphone or GoPro, you can create your content without much struggle and you can make the most of it with easy-to-use software.
In this competitive content creation market, there is no room for errors. With a little error in your strategies or in the quality of content damage, you can lose the credibility of your product. What is needed in this field is product consistency. Fortunately, there are hands to deal with minor issues.
Content democracy brings the freedom to share and receive ideas in a seamless way that has only been a dream in the past. The advent of the internet has allowed for a smooth transition of ideas that transcend the racist barriers imposed by society. The concept of minimal marketing has also melted down with the onset of content democracy. From beginners to professionals, everyone has an equal platform for sharing content that can be accessed by people from all walks of life and all over the world. In addition, the content can now no doubt be morphed to fit the consumer's taste. Therefore, to ensure that people of all tastes can be provided with content through the most captivating portal, be it text, image, audio or video. All in all, content democracy can be seen as the modern version of Freedom of Speech that our ancestors fought for.
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