Machine learning and AI are new buzzwords and the introduction of products like Google Home and Amazon’s Alexa is changing the market over the next decade. The changing trends have had a huge impact on digital advertising and the way people now present and consume content. Let’s take a look at what’s changed over the last decade and new trends you should look at from 2020 to make your content more up-to-date and more competitive over the next decade.



Voice and Visual Search

As voice technology has evolved over the past decade, voice search is now a new trend. As Google Home and Amazon Alexa become a common gadget for many families, it is predicted that most searches will now be done by voice. Visual search, while already commonplace over the past decade, has greatly improved and is expected to change dramatically. As a result, content designed to read now will be modified to suit user needs and style of use.

People Want Quick Answers

With so much content available online, people no longer want to get lost in a sea of ​​information. In early 2010 when content was being created, people were looking for details and in-depth information on any topic they wanted. Browsing information involves clicking through many websites to find sources of information. By the beginning of 2020, we already know the amount of content out there and how easy it is to get lost. Much of what is available is no longer required. People want quick answers to their questions without wasting time on unnecessary information. It talks about quality and what can catch their attention. Google has begun to address this need for consumers with its results. As a result, for simple queries such as game scores or game scores, users will not bother to click on a website to browse its content where the results can be found on the search page itself. Voice search also provides quick answers. Organic traffic with search results pages will definitely decrease.

Studies have revealed that zero-click searches increase by percentage each year and are expected to increase even in the next few years.



The popularity of Google ads

Recent search trends show that most searches conducted on google do not drive traffic at all, even those ranked among the top few in search engine results. This dramatic change has been a recent one but has taken place gradually. Properties that are restricted to any search result page are now subject to ad results. Advertising results for the past decade were limited to one and used for color coding or special tagging. People who want their results can see by filtering ads and clicking on the content below. Ads today have not only improved, they have also begun to provide rich content that can drive traffic to their websites and give their money a try.

Importance of Captions

Metadata becomes one of the most important driving resources for content traffic today. Searches google yield results and articles with small captions for information. This information is concise, concise and often the direct answer to most of our searches, especially those that require little comparison or detailed answers. Google Ads also provide informative captions that enable users to click through to learn more about the quality of content provided in this booklet. Ads seem to be less popular these days and strive to promote their content.

While such metadata has not directly affected search engine rankings over the past decade, it can be an important decision as to where your content will be placed in the new decade.



Automatic Keyword Optimization

Each click-through methods and traffic keywords used previously to be analyzed by multiple bloggers manually. Bloggers and content developers check out their analytics page to see which ones worked best for you and which ones worked best for their pages. Content and keywords are then linked and improved to improve their search standards. With the advancement in the field of statistics and the increase of automation across all sectors, companies are introducing software that can improve content according to key word levels automatically. These are trends one has to keep up with and develop in 2020 onwards.

Content Type Affects Standards

Content at the beginning of the last decade was limited to written articles and long form content. Internet speed is slow and images should be used to limit the speed of the website. While speed continues to be an important factor in content development still, the type of content delivered and style has undergone significant changes. Video and images focus on website space and are considered as informative and informative, concise and concise.

Advances in technology will continue to bring disruption to digital marketing methods. Your content needs to be more than just interesting and engaging. Emerging trends, predicting and adopting new trends is the only way to keep yourself online.